Thursday, May 31, 2012

How to spend your day, today

Katya's Non-Profit Marketing Blog | How to spend your day, today

I believe there is time for every one of your dreams. That big project, that bold test, that long-tabled idea—there is time for each if you consciously pick them over the endless office filler of email, politics and drama....  

Katya is chief operating officer and chief strategy officer of Network for Good, author of Robin Hood Marketing, a blogger, a public speaker, an adjunct professor of communications at American University, a board member of NTEN and mom to three.

Check out this pie from Scott Belsky and Behance - it reinforces to me a very important concept.  We have far more control over how we spend our time than we actually exercise.  Do your pie wedges look like this?  Knowing life is short, how should they look instead?
I know my life is better when I slash the insecurity and pare back the reactionary work.  On the days I fail to do that, I’m grouchy and unfulfilled.  But if I’m honest, I have to say it’s my own fault.  I choose how to spend my day.  I could choose better.

Here are the definitions of the pie wedges from Scott Belsky.
1. Reactionary Work -  responding to messages and requests - emails, text messages, Facebook messages, tweets, voicemails, and the list goes on. You are constantly reacting to what comes into you rather than being proactive in what matters most to you. Reactionary Work is necessary, but you can’t let it consume you.
2. Planning Work - the time spent, scheduling and prioritizing your time, developing your systems for running meetings, and refining your systems for working. By planning, you are deciding how your energy should be allocated, and you are designing your method for getting stuff done. It allows you to meet your goals.
3. Procedural Work - the administrative/maintenance stuff that we do just to keep afloat: making sure that the bills are paid or preparing tax returns, updating a deck for a business presentation, or tracking old outbound emails to confirm that they were addressed/solved. Procedural Work is important, but we must remember to remain flexible in our approach to it. Procedures backfire when they become antiquated and remain only out of habit, not necessity.
4. Insecurity Work - obsessively looking at certain statistics related to your company, or repeatedly checking what people are saying about you or your product online, etc. Insecurity Work doesn’t move the ball forward in any way - aside from briefly reassuring us that everything is OK - and we’re often unconscious that we’re even doing it.
5. Problem-Solving Work - This is the work that requires our full brainpower and focus, whether it be designing a new interface, developing a new business plan, writing a thoughtful blog post, or brainstorming the features of a new product. Whether you’re working solo or as a team, you’re leveraging raw creativity to find answers.
Thanks Scott for the great thinking. 
So what’s your plan for today?  How much will go to #5?
I’m going to try to make it more.

Great Post by Katya!  

Saturday, May 26, 2012

New TED Talk - YOU MATTER Angela Maiers | Angela Maiers, Speaker, Educator, #YOUMATTER

New TED Talk - YOU MATTER Angela Maiers | Angela Maiers, Speaker, Educator, #YOUMATTER

 <object width="560" height="315"><param name="movie" value=";hl=de_DE"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src=";hl=de_DE" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>

Tuesday, May 22, 2012

Sustainability 24 Today is the day....

Sustainability 24 is the day when Accenture places business sustainability solidly on the global agenda, by advancing debate and discussion with clients, local government leaders and stakeholders around the world.

The highlight of the day of activity is a live twelve hour interactive online global broadcast connecting with in person events taking place in Rio, Singapore and London and with individual keynote speakers, panel discussions, live chats, webinars, industry-focused debates and question and answer sessions with guest speakers from around the world. 

 Sustainability 24 Broadcast Schedule: Accenture

Friday, May 18, 2012

The real reason for Captain Paul Watson's arrest and potential extradition to Costa Rica - YouTube

The real reason for Captain Paul Watson's arrest and potential extradition to Costa Rica - YouTube

<object width="560" height="315"><param name="movie" value=";hl=de_DE"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src=";hl=de_DE" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>

Thursday, May 17, 2012

Take Action to Free Captain Paul Watson

Dear Friend of Sea Shepherd,
Captain Watson has been in a German prison since Sunday and is in danger of being extradited to Costa Rica where we fear for his safety from the Shark Fin Mafia and an unfair, politically motivated trial! 

When we last wrote you, we had only 15 hours to make our case to the German Federal Minister of Justice, who could throw this whole case out and release Captain Watson, but a stroke of luck has come our way. There was a delay in filing by the general public prosecutor on Wednesday. The delay coupled with Thursday being a bank holiday in Germany has given Captain Watson’s supporters until this Friday to appeal to Federal Minister of Justice and the Minister of Foreign Affairs to end the unjust and politically motivated extradition of our fearless leader.

Please act now! Call, email, and fax the Honorable Ministers and politely ask them to intervene before the extradition process officially begins. If you have already written or called, please do so again! We only have hours to change the minds of the German officials who can make a difference and do something, not only to save the life of Captain Watson, but also to save the lives of the whales, dolphins, seals, and fish that he has spent his life courageously defending.

For the oceans,

Sea Shepherd HQ

P.S. Read the latest update on Captain Watson's situation, including a hand-written note from the Captain to his supporters, and get contact information for the Honorable Ministers who have the power to #FreePaulWatson.

Paul Watson prepares defense in Costa Rica

 If you believe in Captain Paul Watson and life vote "YES". Please pass around and share.

Posted: Wednesday, May 16, 2012 - By Tico Times
Marine conservationist faces a penalty of up to 15 years in prison.
Paul Watson
A German court on Monday ordered Watson, 61, to remain in custody a day after his arrest.  Courtesy of
Oliver Wallasch, conservationist Paul Watson’s attorney in Germany, on Tuesday confirmed that he had contacted Costa Rican attorney Federico Morales to prepare a defense strategy against charges leveled in Costa Rica.
Morales told the daily La Nación that he will present himself as Watson’s attorney before a local court to obtain access to case files, but he “preferred not to comment on any further details.”
A San José criminal court said its experts are translating an indictment and extradition request against Watson into English, French and German, to be sent to Germany within two months.
Watson faces a penalty of up to 15 years in prison. The statute of limitations on the case will expire in June 2013. Prosecutors filed charges in 2002 against the Canadian captain for allegedly endangering the lives of eight fishermen and for attempting to cause a shipwreck. Watson did not attend a trial on June 26, 2006, and the Costa Rican courts considered him a fugitive.
Article 251 of the Costa Rican Penal Code punishes “anyone who knowingly executes any act which endangers the safety of a boat or floating structure.”
Several local conservationist groups have asked Costa Rica’s government to drop the charges against Watson, but no official statement have been made.
Watson’s arrest is in response to an alleged violation of ships traffic in Costa Rica, which occurred during the filming of ‘Sharkwater’ in 2002,” Sea Shepherd said. The specific “violation of ships traffic” incident took place in Guatemalan waters, when Sea Shepherd encountered an illegal shark-finning operation run by a Costa Rican ship called the Varadero, it added in a statement.

Conservationist arrested in Germany on charges from Costa Rica

Do you think Costa Rican authorities should drop the charges against Paul Watson?

Thank you for supporting Whaledefender Paul Watson! 
 Whaledefenders stop the killing Follow the whaledefenders on Facebook and Twitter 
Support the only real whaledefender! Free Paul Watson

Wednesday, May 16, 2012

Sharkwater Proves Paul Watson’s Innocence

Sharkwater Proves Paul Watson’s Innocence

<iframe src="" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>

TORONTO – Filmmaker Rob Stewart joins the global call to free Paul Watson, the founder of Sea Shepherd, after German officials decided to extradite him to Costa Rica on Tuesday. Stewart has now released video evidence from his documentary Sharkwater to prove Watson’s innocence.
Captain Paul Watson was arrested in Germany on Saturday for an international warrant of his arrest. The arrest is based on allegations of violating “ships traffic” in Guatemalan waters, after a clash in 2002 between fisherman of the ship Varadero who were illegally poaching sharks and the Sea Shepherd crew intercepting. The incident resulted in the fishermen accusing Captain Watson of attempted murder.
The event took place during the filming of Rob Stewart’s award-winning documentary Sharkwater, later released in 2007. Stewart says his film disproves the accusations, a released clip of the incident is made available here (credit Sharkwater).
“It was an accidental collision,” said Toronto filmmaker Rob Stewart, who witnessed the altercation. “There was no attempt to harm any human life. However, the arrest of Paul Watson shows that there is a bigger problem afoot, that after ten years sharks continue to be unprotected.”
Shark finning is an often illegal-practice, whereby sharks are killed for their fins for a lucrative underground market. In just a few decades, some regional shark populations have declined by over 95%, and their populations continue to plummet.
“This is the true injustice, as sharks play a vital role to the health of our marine ecosystems,” said Stewart. “That is why I founded United Conservationists, a collaborative global response to sustain the ecosystems we depend on. If the sharks and humans are to survive the challenges ahead, we must build a global movement,” said Stewart.
Stewart is currently editing his new movie, Revolution, which features the issue of shark finning as well as many other critical environmental issues we’ll need to address if humans are to survive the next century.
Media Clips: Vimeo*
*Credit “Sharkwater”
Photo Gallery:

Urgent Call to Sea Shepherd Supporters - Help Save Captain Watson from Extradition to Costa Rica!

Sea Shepherd :: Urgent Call to Sea Shepherd Supporters - Help Save Captain Watson from Extradition to Costa Rica!

Urgent Call to Sea Shepherd Supporters - Help Save Captain Watson from Extradition to Costa Rica!

In shocking news, German officials have decided to proceed with the extradition of Captain Watson to Costa Rica.  Our last hope of saving Captain Watson from extradition is to convince German officials at the Ministry of Justice to step in and overturn their decision.  Show your support for Captain Watson by contacting Sabine Leutheusser-Schnarrenberger, the Federal Minister of Justice in Berlin, Germany.  Let her know that the warrant for Captain Watson's arrest is politically motivated and thus should be ignored by the German government.  With international support we can set Captain Watson free, and keep him from the possibility of facing an unfair trial in Costa Rica.
Please contact: (Please be respectful in your communications)
Sabine Leutheusser-Schnarrenberger
Federal Minister of Justice

Deutscher Bundestag
Platz der Republik
11011 Berlin
Telephone 030 - 227 751 62
Fax 030 - 227 764 02
Federal Ministry of Justice
Mohrenstrasse 37
10117 Berlin, Germany
Telephone: +49 (030) 18 580-0
Telefax: +49 (030) 18 580-9525

Sample Letter:
Dear Ms Leutheusser-Schnarrenberger,
I was very concerned to hear that Germany has detained Sea Shepherd's Captain Paul Watson for possible extradition to Costa Rica.  I understand that the warrant for Captain Watson's arrest is politically motivated and possibly due to an incident in which Sea Shepherd uncovered an illegal shark finning operation.
I support Sea Shepherd's efforts to monitor and publicise illegal fishing and whaling around the world and recognize that some illegal fishing operations try to use international law to shut down the Sea Shepherd operations.  I urge you to consider the valuable work Captain Watson and Sea Shepherd are undertaking globally to highlight the dangers to our oceans in considering this extradition request.
Your Name.

Mandy Patinkin Speaking at Peace Now Conference - YouTube

Mandy Patinkin Speaking at Peace Now Conference - YouTube

 <object width="560" height="315"><param name="movie" value=";hl=de_DE"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src=";hl=de_DE" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>

Peace is POSSIBLE..... Awesome speech by Mandy about the reality in Israel...

Mandy is not CRAZY Peace is possible.... there will be PEACE! Within our Lifetime...

Watch this if you want to understand how we can create PEACE...

Lets give PEACE a CHANCE!

Tuesday, May 8, 2012

Will Potter - Green is the New Red

TalkingStickTV - Will Potter - Green is the New Red - YouTube

 <object width="420" height="315"><param name="movie" value=";hl=de_DE"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src=";hl=de_DE" type="application/x-shockwave-flash" width="420" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>


Die Ökologie- und Tierbefreiungsbewegung im Fadenkreuz von Staat und Kapital

3. – 14. Juni 2012: Der US-amerikanische Journalist und Autor Will Potter auf Tournee durch Deutschland, Österreich und die Schweiz.
 In den USA und zunehmend in Europa gerät die Ökologie- und Tierbefreiungsbewegung ins Fadenkreuz der Staatsapparate und Chef-Etagen der Konzerne. Der freie Journalist, Autor und Betreiber des Informationsportals Will Potter aus Washington D.C. zeigt in seinem 2011 publizierten Buch Green is the New Red anhand langjähriger Recherchen zur Geschichte der US-amerikanischen Ökologie- und Tierrechtsbewegung, wie ein Netzwerk aus staatlichen Behörden, Medien, Interessenverbänden, Think Tanks und Unternehmen zum konzertierten Schlag gegen den „number one domestic terrorism threat“ (FBI) ausgeholt hat.
Mit vereinten Kräften geht es – ganz im Sinne westlicher „Sicherheits“-Doktrinen – mit einem Bündel aus medialen, rechtlichen, politischen und ökonomischen Kampagnen und Maßnahmen gegen jene „grünen“ Bewegungen vor, die sich nicht mit einem „Green New Deal“ abspeisen lassen wollen. Während die Washington Post sie öffentlich zur „eco-al-Quaeda“ stempelt und das FBI nach „eco-terrorists“ fahndet, diktieren Lobbygruppen der Fleisch- und Holzindustrie den US-Regierungen Gesetze in die Feder, die aus legalem politischem Protest Verbrechen machen. AktivistInnen schmoren unterdessen im Land von Freiheit und Demokratie ohne Kontakt zur Außenwelt in einem Sondergefängnis, das nicht zu Unrecht den Beinamen „Klein-Guantanamo“ trägt.
Die Repressalien in der westlichen Welt treffen heute – wie einst die „roten“ demokratischen und sozialistischen Bewegungen – nahezu jeden Versuch oppositioneller Praxis, gleichgültig wie qualifiziert er ist, und jeden noch so zögerlichen Widerstand, der den kapitalistischen Betriebsablauf nur geringfügig stört.

Will Potter is an award-winning independent journalist based in Washington, D.C. He is the author of Green Is the New Red: An Insider’s Account of a Social Movement Under Siege. This site is about how animal rights and environmental activists are being targeted as "eco-terrorists," and what that means for our safety and freedom.

Will Potter kritisiert aber nicht nur die Reaktionen der politischen Klasse und wirtschaftlichen Eliten auf die erfolgreichen Strategien der Ökologie- und Tierbefreiungsbewegung, die an den Grundfesten eines Systems rütteln, das vor allem eine gigantische Aktiengesellschaft zur Ausbeutung der Natur ist. Er dokumentiert mit seiner Arbeit auch den Prozess der autoritären Anpassung westlicher Demokratien an die Erfordernisse einer krisenhaften, von gewalttätiger Konkurrenz und Klassenherrschaft getriebenen kapitalistischen Gesellschaftsordnung.

Interview about Green is the new red on Youtube


3. Juni 2012 – Hamburg
Restaurant LEAF, Eulenstraße 38, Hamburg-Altona
Beginn: 19.30 Uhr
Veranstalter: Assoziation Dämmerung

4. Juni 2012 – Bremen
Villa Ichon, Goetheplatz 4, Bremen
Beginn: 19.30 Uhr
Veranstalter: Ermittlungsausschuss Bremen
Kontakt: eabremen (at)

5. Juni – Dortmund
Kulturhaus Taranta Babu, Humboldtstraße 44 / Ecke Amalienstraße
Beginn: 19.30 Uhr
Veranstalter: Projektbündnis gegen den Green Scare Ruhrgebiet
Kontakt: greenscarepott (at)

6. Juni – Düsseldorf
Linkes Zentrum, Hinterhof, Corneliusstraße 108
Beginn: 19 Uhr
Veranstalter: Veganer Fortschritt

8. Juni – Freiburg
KG I der Universität Freiburg, Raum HS 1098
Eingang Werthmannplatz, Freiburg
Beginn: 18.30 Uhr
Veranstalter: Antispe Freiburg

9. Juni – Tübingen
Fichtehaus (Saal)
Herrenberger Str. 40, Tübingen
Beginn: 20 Uhr
Veranstalter: Antispeziesistische Aktion Tübingen

10. Juni – Zürich
Volkshaus Zürich
Stauffacherstrasse 60, Zürich
Beginn: 19 Uhr
Veranstalter: Tierrechtsgruppe Zürich

11. Juni – Wien
Breite Gasse 3, Wien
Beginn: 19 Uhr
Veranstalter: Basisgruppe Tierrechte (BaT)

12. Juni – Innsbruck
Uni Innsbruck
Hörsaal 7, Innrain 52e, EG
Beginn: 19 Uhr
Veranstalter: LIFE, Förderung durch die ÖH Innsbruck

14. Juni – Berlin
Institut für Sozialwissenschaften
Humboldt-Universität zu Berlin, Universitätsstraße 3b (genauer Raum wird ausgeschildert)
Beginn: 19 Uhr
Veranstalter: Berliner-Tierbefreiungs-Aktion

Will Potter (USA) ist ein unabhängiger Journalist aus Washington D.C., der für seine Arbeiten mehrfach ausgezeichnet wurde. Er befasst sich vor allem mit „Ökoterrorismus“, der Ökologie- und Tierrechtsbewegung sowie den Einschränkungen der bürgerlichen Freiheitsrechte nach 9/11. Will schreibt für diverse Zeitungen und Zeitschriften, darunter The Chicago Tribune, The Dallas Morning News und das Journal Vermont Law Review, und hat bei Anhörungen des US-amerikanischen Kongresses über seine Berichterstattung Zeugnis abgelegt. Er ist Urheber der Internetseite und Autor des Buches Green is the New Red, das bei City Lights Books erschienen ist.
Informationen zu Will Potters Projekt Green is the New Red und seiner journalistischen Arbeit.
  • Homepage: Green is the New Red
  • Das Buch beim Verlag City Lights (englisch)
  • Will Potter im Interview bei (5 Minuten 11 Sekunden; mit deutschen Untertiteln)
  • Beiträge von Will Potter bei Democracy Now! (englisch)
  • Radiointerview mit Bildspur (28:45)
  • Rezension des Buches, erschienen in ak – analyse & kritik Nr. 561 (Juni 2011) (PDF)



Do you want to read or distribute a message in another language?
Just go to the free translation sites:
But don't use these services for confidential texts - they are read and stored!
If you forward, please, still keep the reference to the source and
note in your distribution that the text is only an automated
translation, while the original can be obtained from ECOTERRA.
Thank you!

ECOTERRA Intl. nodes
Cairns - Calgary - Cassel - Cebu - Curitiba
- London - Nairobi - Roma - Paris - Wien
24 h EMERGENCY RESPONSE PHONE LINE: +254-714-747-090
Marine Group:
Green is Good - environmentalism is not political - it is sanity !
Please help by becoming a donating subscriber today!
Please contact: ecotrust[AT]ecoterra[DOT]net
for personalized donations and donation rewards!
Please feel welcome to subscribe to any or all of our free mailing lists.
(ECOTERRA Intl. keeps your Personally Identifiable Information
confidential and does not disclose, sell, trade or exchange e-mail
addresses or mailing lists.)
These are moderated lists [© 1972-2012] with   low traffic on important issues:
(Defending natural rights of first and traditional peoples and
especially minorities)
(also various lists for specific first nation peoples
e.g: , or
(Protection of the old-growth or other natural forests and its peoples)
(Protection of all species of wild fauna and flora)
(Trackmaps for our common future)
(Protection of the atmosphere)
(Protection of the marine biosphere)
(Protection of terrestrial ecosystems)
(Protection of the aquatic ecosystems)
(Protection against genetically modified organisms)

(Protection of human health)
(Protection of free voyage, safe travel and caring visit)
(Protection of our values, our and our children's heritage and future)
- Somali Marine & Coastal Monitor ©
(All on Piracy, illegal fishing and dumping off the Horn of Africa
- internal only)

(Free thinking, non-conforming investigative reporting and press
releases (hot news, investigative reporting, features & press releases
you hardly ever get from the mainstream media - English, German or
French ListServ)

(- the hard-copy for people without internet access /
in English and in vernacular languages (postal address required)
Please send your genuine contributions to
WILDNET <wildnet>.</wildnet>
However, proselytising propaganda screeds will not be posted.
To subscribe or unsubscribe just send a mail to LISTS
<mailhub> and specify the list name! Thanks!</mailhub>

Please contact highly qualified scientists (ecologists, marine biologists etc.),
lawyers, specialists and environmental experts or investigative journalists
with proven track record of not being lured or bullied by corporate or
governmental money via office[at]
These are all no-nonsense people with vast experience.
Ask for the support of an ECO-Volunteer: Mail to office[at]
or become one yourself.
What you always wanted to know - check it out at:
EcoEarth.Info -- Environment Portal" at
or Eldis Gateway to Development Information

N.B.: For security reasons mails from ECOTERRA are very rarely
ever sent to these mailing lists with attachments.
If you happen to receive a message with an e-mail attachment,
please be aware that our sender address might have been spoofed
and we advise you to check that mail carefully without first opening
the attachment.
If you suddenly don't receive mails from the usual list any more,
but didn't unsubscribe, your mailbox or your ISP might have
been tempered with by (hidden) censorship - please let us know
and re-subscribe.
! Avoid having your e-mail with ISPs, who are on the list of
fraudulent and/or notorious mail interceptors and trackers like
aol, yahoo, msn, hotmail, gmail etc.
Ad-mails (spam or UCE) are terrible, but don't use ISP- or web-based
filters, since you never know their criteria. Stay in control and install the
anti-virus, anti-spam and firewall yourself, which are unfortunately
necessary in these days, and maintain them yourself on your system!

IMPORTANT NOTICE: To ensure delivery of your mails, please add
"" and "" to your address book
and "whitelist" of your spam filter, and tell your ISP or company's IT group
to allow this address to pass through any filtering software they may have
set up. If our emails don't reach your inbox, also look in your "Bulk Mail"
or "Junk Mail" folder. If you write to us and you don't receive a response
within two working days, please send your mail again - it most likely was
intercepted or got lost on the way. Try as much as possible to use
encrypted mail (PGP, Steganos or AEP -
Sorry, if your e-mail address bounces several times, your address will be
unsubscribed since we have to keep a rather strict unsubscription policy.
Please re-subscribe, if you suddenly don't receive your mails.

NOTICE: This email and any files or attachments transmitted
with it may be confidential and/or privileged. The information is
intended solely for the use of the individual, entity, group or list
to whom it is addressed, except if earmarked for widest distribution.
Please see also our disclaimer and copyright rules at <http:></http:>
Unless other sources are quoted or other indications given:
© means: Copyright © ECOTERRA Intl. 1972-2012 - all rights reserved
CL means CopyLeft: Copyright except for non-profit making
individuals / initiatives / organizations, if used to positively portray
what it wants to achieve, not misquoted and the source is credited.
If you are not sure what it originally was set out to promote you must
ask the author or creator first. This means that you can use it
(graphics, articles etc.), if you are not making money out of it, do
not have the intention of doing so and support the cause. If you don't
you must get permission from the author to use it. Please send us a
copy of your publication.
Unless otherwise stated by the author, all content is free for
non-commercial reuse, reprint, and rebroadcast, on the net and
elsewhere. Opinions are those of the contributors and are not
necessarily endorsed by the ECOTERRA Intl. collective. All
contents is published under the Open Content License, if nothing
else is mentioned, but some rights are reserved under the Creative
Commons Licence.
AR means Anti-Copyright: Use freely for whatever you want it.
It comes from the perspective that copyright should not exist at all
or that there is no need to copyright the information or image as we
wish it to be distributed freely and reused in whatever way.

Will Potter is an award-winning independent journalist based in Washington, D.C. He is the author of Green Is the New Red: An Insider’s Account of a Social Movement Under Siege. This site is about how animal rights and environmental activists are being targeted as "eco-terrorists," and what that means for our safety and freedom.

Saturday, May 5, 2012

How transparent, green and fair are your favourite brands?

 How transparent, green and fair are your favourite brands?

Rank a Brand and the outdoor apparel & footwear sector

To boost sustainability in many sectors, Rank a Brand allows consumers to compare how transparent, green, and socially responsible mainstream brands are. As more and more people choose to buy high-scoring brands, companies are increasingly encouraged to become more responsible. See for the global website, see for the Dutch version. The German version is coming soon.
Invitation to Outdoor brands
Rank a Brand has been in active in outdoor with approximately 50 outdoor brands that have been ranked already. Whether or not ranked yet, all outdoor brand owners are hereby kindly invited and encouraged to further report the sustainability performances transparently on the brand websites. In such a way, we can educate consumers to make a considered choice when buying outdoor stuff. If you like to see your brand, or your competitors brand ranked also, you can send in your request here.
The currently used ranking criteria are described in the manual for Rankers. To read more backgrounds on the Rank a Brand methods, please visit our FAQ section. Suggestions to improve the criteria are always welcome, please don’t hesitate contact our research department In due time, we could additionally consider outdoor specific criteria when developing the questionnaire. Rank a Brand is a work in progress. The currently used general questionnaire for apparel and footwear is attached to this letter.
Thank you
Only if we walk the outdoor trail of sustainability together with the users of our products and share the stories transparently, we can really make it happen.
Kind regards,
Niels Oskam
Founder of Rank a Brand

Rank a Brand assesses the green and fair policy that brands have published on their website on the basis of a sharp question list. Brands that are not open are not able to earn points, brands that do justify publicly do earn points. Slick marketing language does not score points, well-founded information does. Our regular topics include: labour conditions, environment and climate. I have asked Rankabrand to Rank Northland Professional from Austria...but Niels Oskam the founder and CEO of Rankabrand told me they get ZERO points because they don't give any facts...Nobody can check any of the claims that are being made... How long will people buy from companies that don't show how ECO friendly and FAIR they realy are?

4 questions about Climate Change
  • Apparel & Footwear Climate Change Question 1:
Is there a policy for the brand (company) to minimize, reduce, or compensate carbon emissions?
  • Apparel & Footwear Climate Change Question 2:
Has the brand (company) published the carbon-footprint of its 'own operations' and has the brand already reduced 10% of these emissions in the last 5 years?
  • Apparel & Footwear Climate Change Question 3:
Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% before the year 2012?
  • Apparel & Footwear Climate Change Question 4:
Does the brand (company) also have a policy to reduce/ compensate carbon emissions generated from the supply/production chain?

4 questions about Ecology
  • Apparel & Footwear Ecology Question 1:
Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?
  • Apparel & Footwear Ecology Question 2:
Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?
  • Apparel & Footwear Ecology Question 3:
Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?
  • Apparel & Footwear Ecology Question 4:
Does the brand (company) report on its environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?

8 questions about Labour Conditions and Human Rights
  • Apparel & Footwear Labour Conditions and Human Rights Question 1:
Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?
  • Apparel & Footwear Labour Conditions and Human Rights Question 2:
Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?
  • Apparel & Footwear Labour Conditions and Human Rights Question 3:
Does this CoC include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?
  • Apparel & Footwear Labour Conditions and Human Rights Question 4:
Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?
  • Apparel & Footwear Labour Conditions and Human Rights Question 5:
Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?
  • Apparel & Footwear Labour Conditions and Human Rights Question 6:
Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?
  • Apparel & Footwear Labour Conditions and Human Rights Question 7:
Does the brand (company) annually report on the results of its labour conditions policy?
  • Apparel & Footwear Labour Conditions and Human Rights Question 8:
Has the brand’s labour conditions policy resulted in a ‘compliance level’ of at least 30% of the purchase volume, or a ‘monitored level' of at least 80%?

Compare how transparent, green and fair your favorite brands are

Rank a Brand: Compare how transparent, green and fair your favorite brands are

How transparent, green and fair are your favourite brands? At a glance you will see this at Rank a Brand, the largest brands comparison website in Europe! We are fast on track to get 1001 brands in our database, and we love to see all brands become more open, green and fair.
What comes from far…?!
Have you ever realized that a real person somewhere far away picks your bananas, sews your t-shirt and solders your mobile phone? Unimaginable many products come from distant countries as China, India, Kenya, Ghana and Bangladesh. Beyond our sight countless workmen are working too many hours for too little money, forests are chopped, soils are worn-out and major rivers are already polluted. You do not see anything of these severe conditions reflected in shiny packages and pretty advertisements. But luckily there is a brand on all products.
Open Sesame
Rank a Brand assesses the green and fair policy that brands have published on their website on the basis of a sharp question list. Brands that are not open are not able to earn points, brands that do justify publicly do earn points. Slick marketing language does not score points, well-founded information does. Our regular topics include: labour conditions, environment and climate.
Rank a Brand wants to contribute to a better world, so do you, so why don’t we do this together? You can send an encouragement email to most brands through our website to make your statement. Also, with our information you have the power to choose for brands that show that they care about fair labour conditions, a clean environment and a stable climate. The more people choose for the highest ranked brands, the greater the incentive is for companies to be more open, green and fair. How this works exactly, you will see in the image below:

Who are we?
We are powered by Niels Oskam, Founder and Managing Director of Rank a Brand, Imke van Schaaijk (Chief Research Officer) and Verie Aarts (Chief Communications Officer). Further fuel is added by our community of Rankers and other volunteers, as well as the Rank a Brand Board, consisting of Jane Aerts, Annick Schmeddes, Han Meertens and co-founder Carlien Helmink.
Want to learn more about Rank a Brand? Chek out our FAQ’s!
Rank a Brand is a non-profit organization supported by subsidies from the Dutch Ministry of VROM and:
Logo NCDO      Logo Oxfam Novib      Logo Hivos Linkis 
Rank a Brand participates in the following network(s):
Logo of the Good Electronics Network   Global Reporting Initiative FairFood

Growth Isn't Going to last Forever

Andrew Winston - Finding the Gold in Green

Growth Isn't Going to last Forever

Aside from tiny Bhutan and their pursuit of Gross National Happiness, every country bases economic policy on the pursuit of endless GDP growth, and companies are right there with them. But common sense tells us that nothing can grow forever, and thus national and corporate-level goals alike have a sizeable blind spot.
This recent humorous Platonic dialogue between a physicist and economist, as told by the physicist Tom Murphy, reveals the absurdity of expecting steady growth in energy use (or economic growth) indefinitely.
To be fair, it's not like economics is the only discipline with magical assumptions — high school physics is filled with Newtonian models of frictionless environments. But teachers are describing theoretical "laws" to further our understanding of the universe, not perfectly predicting everyday experience, or basing policy on the perfect scenario.
Physics accepts that there are limits. If you push something on a frictionless surface, it will accelerate in proportion to mass and force, no more, no less. There is no perpetual motion machine. In mathematical terms, these models have asymptotes that can never quite be reached. But in the economics, business, and political realms, very few seem to admit that there's an upper limit on the growth of an economy or resource use.
So in Murphy's mock debate, the physicist wins — not because he's a better debater, but because, in the end, math and physics trump all by exposing the fallacy of that kind of perpetual motion. Here are some fun stats that Murphy uses to make his point:
Apparently, for a few hundred years, the total energy demand of humanity has risen steadily at about 3 percent per year. We've gotten more and more out of that energy, with quality of life for increasing numbers of people rising even faster. But even if you assume energy use will grow at a slower 2.3% indefinitely, Murphy says (and I ran the calculations as well), we start to hit some silly quantities over the coming centuries. In 1400 years, we would be consuming all of the energy that the sun produces (in just 400 years, it would be all of the solar energy hitting the earth).
You might say that the world 1400 years from today doesn't matter much now. But consider thisfascinating article in Time by Fareed Zakaria about a totally unrelated topic, the struggle of many countries in the Arab world to embrace democracy. A new study proposes a theory: it was the Arab conquering of these lands in the early 600s (yes, 1400 years ago) that led to their challenges today. So what we're doing now can have real impact on real people living 1400 years in the future, even if it seems remote.
Of course we have much more pressing problems today than what the world could look like 1400 years from now, but the point is the same — what we do today matters to the future. And expecting compound growth will get us into trouble long before another millennium, or even another century, is out. In the shorter timeframe, the real pressing problem is not just total energy use, but where that energy comes from. Too much carbon in the atmosphere is the pressing problem.
If we stop using the dead-plant, fossil-based forms of energy, and move fast to renewable energy, we can provide all our possible power needs for many centuries and avoid the problems of compounding carbon in the atmosphere. We can also decouple the growth of quality of life (basic needs, plus rising fulfillment and joy) from the growth of energy, possibly allowing us to set rising economic targets for much longer before we hit a physical wall (we'd still need to deal with other limits like water).
Then we can move on to worrying about where we'll get another sun to power our needs in the year 3412.

(This post first appeared at Harvard Business Online.)
(Sign up for Andrew Winston's blog, via RSS feed, or by email. Follow Andrew on Twitter@GreenAdvantage)

Outdoor-Ausrüster: Der Berg boomt | Wirtschaft | ZEIT ONLINE

Outdoor-Ausrüster: Der Berg boomt | Wirtschaft | ZEIT ONLINE

Der Berg boomt

Der Grazer Outdoor-Ausrüster Northland ist in Österreich kaum bekannt. Doch in China ist die Marke längst eine Macht. Nun will man richtig hoch hinaus.
Immer wieder fährt sich Arno Pichler mit den gespreizten Fingern beider Hände durch sein halblanges Haar. Der Mann steht unter Strom. Kein Zweifel. Am liebsten wäre der Chef des Outdoor-Ausrüsters Northland jetzt draußen in der Natur, um mit dem Mountainbike über die Hohlwege zu jagen.
Gleich hinter der neuen Firmenzentrale im Grazer Stadtteil Geidorf steigen jene Hügel auf, die er jeden Tag während der Mittagszeit eine Stunde lang niederkämpft. Einfach herumzusitzen nervt ihn. Das »Gequatsche«, wie er es nennt, dauere schon viel zu lange. Dennoch hält der braun gebrannte 41-Jährige durch, der Marke zuliebe. Einer Marke, die in China jedem Bergsportler und Outdoorfan ein Begriff ist. Der Spezialkonfektionär stieg innerhalb von fünf Jahren zum drittgrößten Erzeuger von Klamotten für Naturburschen auf, bald will man im Reich der Mitte Marktführer sein. Auch in Südamerika und Europa expandiert die Firma. Heute gibt es Northland-Niederlassungen in 36 Ländern. Ausgerechnet in Österreich, am Heimmarkt, führen die Steirer ein Nischendasein. Da sind andere erfolgreicher und bekannter, was Arno Pichler bloß mit markigen Sprüchen kommentiert. »Ich hasse Netzwerken, das Unwort des Jahrtausends.« Warum seine Marke in Österreich kaum jemand kennt? »Marketingmenschen waren für mich immer Warmlufterzeuger. Da schalte ich lieber die Heizung höher.«
Nein, dieser Mann hält sich nicht lange mit gedrechselten Sätzen aus dem Managementlehrbuch auf. Pichler, ein ehemaliger Profisportler, ist als Unternehmer ein Autodidakt. Was er kann, hat er sich selbst beigebracht. Nun will er der Outdoorbranche beibringen, dass Northland schon bald einer der ganz Großen sein wird.
Als Pichlers Vater Gerwalt die Firma 1973 in Graz gründete, gab es den Begriff Outdoor noch nicht. Wander- und Kletterbekleidung war etwas für Freizeitsportler oder professionelle Bergfexe, eine Spezialkluft gegen die Widrigkeiten der Natur. Arno Pichler: »Wer damals in der Stadt mit einer Bergsteigerjacke auftauchte, war entweder Förster oder ein rot bestrumpftes Wanderschwein.« Heute ist Outdoor eine Lebenseinstellung. Ganz selbstverständlich streifen Geschäftsmänner multifunktionale Softshelljacken über ihre Anzüge, Studenten stapfen in Trekkingschuhen zur Vorlesung. Mit teurer Hightechkleidung signalisiert man Naturverbundenheit inmitten der Asphaltwüste. Eine Lifestyle-Attitüde, die bei den Herstellern die Kassen klingeln lässt. Seit Jahren boomt das Segment, annähernd 6,5 Milliarden Euro wurden 2009 allein in Europa umgesetzt, schätzt der Branchenverband. Selbst während der Rezession knickte der Markt nicht ein. Jack Wolfskin aus Hessen, mit einem Europa-Umsatz von 251 Millionen Euro Nummer eins, wächst seit Jahren zweistellig. Northland gibt Zahlen nur für den deutschsprachigen Raum bekannt. Mit 35 Millionen Euro und einem für 2010 erwarteten Plus von fünf Prozent bleiben die Grazer im Branchenvergleich eher im Basislager.
Der Vater des Firmenchefs brachte einst das Iglu-Zelt nach Europa
Doch in China wuchs man im vergangenen Geschäftsjahr um 16 Prozent. Jetzt schon werden eigens für den asiatischen Markt kreierte Jacken, Skihosen und Schuhe, Ruck- und Schlafsäcke, in 400 Northland-Shops vertrieben, bis 2012 sollen 600 dazu kommen. Sogar ein Börsengang ist in China geplant. Eine Expansion, die das Familienunternehmen, das in Österreich gerade einmal 200 Mitarbeiter beschäftigt, seinen chinesischen Lizenznehmern verdankt: Gegen einen Anteil vom Umsatz und auf eigenes Risiko vertreiben sie die Ware. Mit dem gleichen Geschäftsmodell will Pichler die Marke auch auf den US-Markt bringen und binnen zehn Jahren in Europa an die Börse gehen.
Mut und Risikobereitschaft waren es auch, die Arno Pichlers Vater angetrieben haben. Anfang der Siebziger, mit 40 Jahren, schmiss der passionierte Bergsteiger seinen Job als Manager bei einer Betonfirma hin, um sein Hobby zum Beruf zu machen. Fortan organisierte er Touren zu den anspruchsvollsten Kletterregionen der Welt. Bei einer dieser Trecks, der Besteigung des Aconcagua, des höchsten Berges Südamerikas, stieß er auf ein Zelt, in dem ein toter japanischer Bergsteiger lag. Pichler barg den Leichnam – und war gleichzeitig davon fasziniert, dass das seltsam geformte Zelt ein Jahr lang Schneestürmen und eisigen Minusgraden unbeschädigt getrotzt hatte.
Neugierig geworden, suchte Pichler den Hersteller in Japan auf. Was der Österreicher nicht wusste: Der Erfinder war der Onkel des verunglückten Bergsteigers. Zum Dank für die Bergung seines Neffen gestattete er Pichler, seine Innovation in Europa zu verkaufen: das Kuppelzelt, jenen Zelttyp, der zur Grundausrüstung jedes Bergsteigers und Campers werden sollte. Nachdem Pichler das Stoff-Iglu nach Europa gebracht hatte, beschloss er, die Ausrüstung für seine Expeditionen künftig selbst zu entwerfen und zu produzieren. Als Markenname wählte er eine seiner Lieblingsregionen. Northland, den nördlichsten Zipfel Neuseelands.

Es ist eine schöne Geschichte, die Arno Pichler gern erzählt. Er hat sogar einige Devotionalien wie ein Steigeisen seines Vaters in den Holztisch einarbeiten lassen, an dem er Kunden und Geschäftspartner empfängt. Tatsächlich hat die Firma, die der Sohn nun seit 16 Jahren führt, kaum mehr etwas mit jener zu tun, die Pichler senior ihm hinterließ. Als der frisch diplomierte Sportwissenschaftler mit 23 Jahren das Unternehmen übernahm, erkannte er schnell, dass er eigene Wege gehen muss. Die Kunden seines Vaters gaben dem blonden Jungspund mit seinen selbst gebastelten Katalogen und schlecht sitzenden Krawatten nicht einmal einen Termin. Doch Pichler war zäh. Auf dem Mountainbike, beim Motocross oder Eishockey hatte er gelernt, dass man auch nach einem Knochenbruch weitermachen, es besser machen muss.
Mit einer Designerin peppte er die Kollektion auf und wurde in großen Modehäusern vorstellig. Der hemdsärmelige Steirer kam über die distinguierten Herren in den Einkaufsabteilungen wie eine Naturgewalt. »Ich habe selten jemanden getroffen, der sein Produkt mit so viel Herzblut und Leidenschaft präsentiert«, erinnert sich ein Geschäftspartner von damals. Schicke Kleidung mit Outdoorfunktion zu guten Konditionen – damit konnte der Junior bei den Modeketten punkten. Im Sporthandel kam die schicke Ware jedoch weniger gut an. »Der Weg in die Mode war eine riskante Strategie«, analysiert ein Branchenkenner, »Modehäuser brauchen günstige, sportliche Kleidung ohne viel technischen Schnickschnack. Damit macht man sich im Sport unglaubwürdig.« Ohne den Image-Transfer vom Spitzen- in den Breitensport blieb Northland lange eine graue Maus. Dennoch hat man die aufwendige Extremsportlinie nie aufgegeben. Heute wird die Profijacke um 500 Euro in den eigenen Shops verkauft, die trendige Jacke um 99 Euro gibt’s im Modehaus.
Die Doppelstrategie scheint aufzugehen. Doch für das weitere Wachstum benötigt das Familienunternehmen einen Partner. Bislang befindet sich in der von mittelständischen Firmen geprägten Branche nur Jack Wolfskin in der Hand von Beteiligungsgesellschaften. Auch Arno Pichler liegen Finanzierungsangebote vor. Theoretisch zumindest. »Es gibt genug Leute, die einen Doofen suchen, der für sie die Arbeit macht. Aber du bist der, der den Karren zieht und sich die Peitsche auf den Rücken knallen lassen kann«, ätzt er. Jack Wolfskin nacheifern will er jedenfalls nicht. »Die werden irgendwann verglimmen, sie kriegt man ja mittlerweile an jeder Dönerbude.«
So undiplomatisch sich Pichler nach außen gibt, so familiär wirkt er nach innen. Der Vater zweier Kinder sitzt in einem Großraumbüro unter seinen Mitarbeitern, von denen er die meisten duzt. Die Steigerung von super lautet hier »supersuper« oder »weltklasse«. Northland und Sport, Geschäftliches und Privates – das ist für Arno Pichler eins. Seine zweite Frau Claudia arbeitet in der Firma, die Schwester kümmert sich um Personal und Finanzen. Als Northland zuletzt den Firmensitz von einem schäbigen Hinterhof in eine geschmackvolle Villa verlegte, engagierte der Geschäftsführer keine Umzugsfirma. Die Mitarbeiter packten selbst an – angeblich gern. Zum Dank bekommen sie demnächst Natursee, Sporthalle und Kletterfelsen aufs Firmenareal. Papa Pichler sorgt für seine Familie.

Mit der Outdoor-Marke Northland ganz nach oben. Claudia und Arno Pichler

Auf dem Weg zum Global Player sind soziale Standards eher nachrangig

Weniger rührend kümmert sich der Aufsteigertyp offenbar um jene Arbeiter, die in China oder Indien seine Kleidung produzieren. Die internationale Kampagne für Saubere Kleidung (Clean Clothes Campaign) hat in einer aktuellen Studie die sozialen und arbeitsrechtlichen Standards der Hersteller von Outdoorkleidung unter die Lupe genommen. Während viele Mitbewerber einander mit Aktionen zur sozialen Verantwortung überbieten, ignorierte Arno Pichler zunächst die Aufforderung, die Produktionsbedingungen in den Fabriken offenzulegen. »Ich mache doch keinen Striptease, damit ich ein Mitarbeit-Plus wie in der Schule bekomme.« Dass Northland sich letztlich doch kooperativ gezeigt hat, ist das einzig Positive, was in der Studie über das Unternehmen vermerkt wird.
Dass seine Firma damit die Standards einer Branche unterläuft, die auf ein politisch korrektes, naturbelassenes Image setzt, ficht Pichler nicht an. Für ihn sind all die Zertifikate Marketinggags, auf die er auf seinem Weg zum Global Player verzichten kann. Nicht auf seine tägliche Mountainbike-Tour hingegen. Auch heute nicht. Behände schlüpft er in eine rote Daunenjacke, die aus seiner Kollektion stammt, schwingt sich auf sein Bike und strampelt energisch den Berg hoch. Kurz darauf ist der leuchtende Punkt im Wald verschwunden.

Friday, May 4, 2012

Outdoor brands: green by default? – Rank a Brand Blog

Outdoor brands: green by default? – Rank a Brand Blog

Outdoor brands: green by default?

With spring coming up and winter sportswear on sale, outdoor brands are doing great business. The products on their websites are surrounded by images of beautiful landscapes. This ‘natural’ branding makes you, as a consumer, trust them easily for producing their products with attention and care for our earth. But is this true?
Source: Patagonia website
Best practices
Setting an example with their environmental policy and therefore on top of our ranking is Vaude, specialized in mountaineering. They score 11 out of 16 points. Inspiring facts:
  • According to the ‘Green Shape’ principle, half of their products are produced out of at least 90% organic materials, like recycled PET-bottles or polyester
  • Since 2008 the brand is a ‘Bluesign’ partner and 35% of their collections is following the regulations for use of water and chemicals
Furthermore, an honorable mention for Timberland is in place here because of their climate change policy. The brand provides a clear overview of their ecological footprint and has an active policy to become climate neutral in future. Additionally, they take the environment into account during the production of their clothes:
  • 34% of cotton is organic
  • Natural resources like bamboo and hemp
  • Recycling of PET-bottles to produce ‘green rubber’ soles
Unfortunately they did drop a few stitches by not making clear specifically what part of the total consists of environmental friendly materials. Nevertheless, so far they are doing a good job!
Still disappointing
Patagonia is often praised as champion of social corporate responsibility. With an impressive list of initiatives they come across as environmentalists. They work with the four R’s:
  • Reduce: only produce sustainable products
  • Repair: offer free repairing within 10 days
  • Reuse: hand in your redundant clothes
  • Recycle: make new sweaters out of worn out ones
Also, they are Bluesign partner and they donate 1% of their profits to the preservation of nature. Plenty of beautiful words and campaigns, but they don’t score very well in our ranking. Where Vaude offers clear numbers, Patagonia doesn’t. They speak about ‘Carbon Footprint Chronicles’ but don’t tell us much about their own. Neither do they present us facts about the actual use of eco-materials. Therefore, zero points for their environmental policy.
What about Nomad? They only collected one point for environmental and climate policy together. While they claim to work following the principle “good gear, less waste” they don’t provide us enough specifics about their policies and targets. A lot of work left to be done, we would say! A positive remark: they set a good example with they policy for conditions in the workplace.
Promising words call for action
The esthetically impressive and green branding from outdoor brands creates the expectation that they take good care of our environment and nature. Unfortunately, not all brands do. Our advice is simple: give information! Tell consumers what products are green and what share of those products are green. It’s not that hard to be transparent about the environment and climate, being a nature lover – or is it?

I met a very interesting company two weeks ago..Northland Professional....

Every Northland product stands for high quality, but is produced under equally high social standards in manufacturing according to an environmentally sustainable program. Since environmental Protection and sustainability is very important to us, in 2008, the Northland ECO – line was introduced on the market. Northland ECO are products made from natural fibres like bamboo viscose, hemp, soy and linen which are grown without the use of pesticides, herbizides and other chemicals.

If you buy Northland ECO products, you directly contribute to protect our environment and keep our planet clean and protect the outdoor resource for the next generations. 

I asked Rankabrand to rank Northland Professional and Niels the Rankabrand CEO told me that they score ZERO points...... Not one single point?  Northland Professional With ECO Collection Bamboo and Coffee T Shirts..not one single point? Its all about Communication Northland does not tell anything about their Environmental Footprint its the same with the CSR...people need facts...the times when people just buy nice slogans is over.....

Companies like Northland Professional should give Rankabrand the information that they need to realy RANK them..and to give their customers honest information about their envionmental status quo....

Rankabrand should add many more brands to their list .. and create more pressure in order
to change the GREEN BEHAVIOUR of BRANDS... in order to STOP GREENWASHING.
Its time for all compainies in the industry to start using the ECO Index and to start communicating their environmental responsibility .