How transparent, green and fair are your favourite brands?
How transparent, green and fair are your favourite brands?
Rank a Brand and the outdoor apparel & footwear sector
Introduction
To boost sustainability in many sectors, Rank a Brand allows consumers to compare how transparent, green, and socially responsible mainstream brands are. As more and more people choose to buy high-scoring brands, companies are increasingly encouraged to become more responsible. See www.rankabrand.com for the global website, see www.rankabrand.nl for the Dutch version. The German version is coming soon.
Invitation to Outdoor brands
Rank a Brand has been in active in outdoor with approximately 50 outdoor brands that have been ranked already. Whether or not ranked yet, all outdoor brand owners are hereby kindly invited and encouraged to further report the sustainability performances transparently on the brand websites. In such a way, we can educate consumers to make a considered choice when buying outdoor stuff. If you like to see your brand, or your competitors brand ranked also, you can send in your request here.
Criteria
The currently used ranking criteria are described in the manual for Rankers. To read more backgrounds on the Rank a Brand methods, please visit our FAQ section. Suggestions to improve the criteria are always welcome, please don’t hesitate contact our research department verifier@rankabrand.com. In due time, we could additionally consider outdoor specific criteria when developing the questionnaire. Rank a Brand is a work in progress. The currently used general questionnaire for apparel and footwear is attached to this letter.
Thank you
Only if we walk the outdoor trail of sustainability together with the users of our products and share the stories transparently, we can really make it happen.
Kind regards,
Niels Oskam
Founder of Rank a Brand
4 questions about Climate Change
4 questions about Ecology
8 questions about Labour Conditions and Human Rights
Rank a Brand and the outdoor apparel & footwear sector
Introduction
To boost sustainability in many sectors, Rank a Brand allows consumers to compare how transparent, green, and socially responsible mainstream brands are. As more and more people choose to buy high-scoring brands, companies are increasingly encouraged to become more responsible. See www.rankabrand.com for the global website, see www.rankabrand.nl for the Dutch version. The German version is coming soon.
Invitation to Outdoor brands
Rank a Brand has been in active in outdoor with approximately 50 outdoor brands that have been ranked already. Whether or not ranked yet, all outdoor brand owners are hereby kindly invited and encouraged to further report the sustainability performances transparently on the brand websites. In such a way, we can educate consumers to make a considered choice when buying outdoor stuff. If you like to see your brand, or your competitors brand ranked also, you can send in your request here.
Criteria
The currently used ranking criteria are described in the manual for Rankers. To read more backgrounds on the Rank a Brand methods, please visit our FAQ section. Suggestions to improve the criteria are always welcome, please don’t hesitate contact our research department verifier@rankabrand.com. In due time, we could additionally consider outdoor specific criteria when developing the questionnaire. Rank a Brand is a work in progress. The currently used general questionnaire for apparel and footwear is attached to this letter.
Thank you
Only if we walk the outdoor trail of sustainability together with the users of our products and share the stories transparently, we can really make it happen.
Kind regards,
Niels Oskam
Founder of Rank a Brand
Rank a Brand assesses the green and fair policy that brands have published on their website on the basis of a sharp question list. Brands that are not open are not able to earn points, brands that do justify publicly do earn points. Slick marketing language does not score points, well-founded information does. Our regular topics include: labour conditions, environment and climate. I have asked Rankabrand to Rank Northland Professional from Austria...but Niels Oskam the founder and CEO of Rankabrand told me they get ZERO points because they don't give any facts...Nobody can check any of the claims that are being made... How long will people buy from companies that don't show how ECO friendly and FAIR they realy are?
4 questions about Climate Change
- Apparel & Footwear Climate Change Question 1:
- Apparel & Footwear Climate Change Question 2:
- Apparel & Footwear Climate Change Question 3:
- Apparel & Footwear Climate Change Question 4:
4 questions about Ecology
- Apparel & Footwear Ecology Question 1:
- Apparel & Footwear Ecology Question 2:
- Apparel & Footwear Ecology Question 3:
- Apparel & Footwear Ecology Question 4:
8 questions about Labour Conditions and Human Rights
- Apparel & Footwear Labour Conditions and Human Rights Question 1:
- Apparel & Footwear Labour Conditions and Human Rights Question 2:
- Apparel & Footwear Labour Conditions and Human Rights Question 3:
- Apparel & Footwear Labour Conditions and Human Rights Question 4:
- Apparel & Footwear Labour Conditions and Human Rights Question 5:
- Apparel & Footwear Labour Conditions and Human Rights Question 6:
- Apparel & Footwear Labour Conditions and Human Rights Question 7:
- Apparel & Footwear Labour Conditions and Human Rights Question 8:
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