The world is in motion and we’re in motion too. Motion means change and change is exciting. More and more people across the globe are calling their own values into question and thinking about how they could live more aware lives.At BMW i, this change in mindset has led to a new era in which, for the first time ever, vehicles are developed from the ground up with sustainable mobility in mind. In this context, the BMW i3 is more than a car. It is proof that responsibility and driving pleasure complement one another to perfection. It’s time to lead by example. And experience a new form of driving pleasure. Amen to this statement by BMWi a company designed with Sustainability on top of the to do list!
The finest form of pleasure is spontaneous pleasure – as spontaneous as the all-electric BMW eDrive system. As you move off in the BMW i3, just dipping the accelerator is enough to deploy full torque and pull away powerfully in near silence. And by the way: the same pedal also lets you brake, because the moment you lift off the accelerator, you feel the car start to brake. That’s because your BMW i3 is recovering the available kinetic energy and using it to charge the battery. This “one-pedal feeling”, as we call this innovation, not only enables you to experience driving like never before, but also extends your driving range.
Big thank you to BMWi Nederlandand Ekris BMW Utrecht for supporting the Global Goals!