Monday, June 16, 2014

Sharing ownership is pure strength! - Society 3.0

Sharing ownership is pure strength! - Society 3.0

Tesla Motor Cars hit the news
this week by announcing that it had released all of its patents. This
way they create an enormous growth of the market for electric cars and
indirect growth for Tesla, as one of the market leaders.

It becomes clear that a new world has arisen parallel to our current
conventional economic reality, which is creating sustainable value every
day. This added value does not always go hand in hand with monetary
reward. I’m talking about a world where people and some organizations
work together in coalitions of opportunity and temporary collaborations.
And, these people share, share, and share. In this world, it is
understood that sharing is equal to multiplying. A revolution in
thinking has taken place in this world. One that seems to be very
profitable: in value and especially in happiness.

Where can you find this world? Everywhere. The easiest road is found
on the Internet. I am talking about the world of (virtual) social
networks. Many think it is a strange and especially fast-paced world
that flies past like a bullet train, but this is not the case for the
people who have already jumped onboard…

If you watch a train drive by, it’s traveling very fast, but if you
are on board that train, it doesn’t feel like you are traveling that
swiftly. The train even seems like a haven. It is a place to reflect. A
place to meet other people, start up a conversation, and listen to other
people’s stories.

Virtual and social mesh networks
are places on the Internet where like-minded people find each other.
Outsiders often do not understand this, and thus underestimate the
strength behind them. A new world literally opens up for members of
these networks; there’s an abundance of ideas, knowledge, and lots of
amazing people. Money is not necessarily the leading motive here. There
are almost natural universal ethics, and an unwritten constructive code
of conduct is upheld. Many discussions take place in and about this
world while – a very important factor for me – a lot of responsibility
is shown. After people connect, they begin to share. They share
knowledge and experiences about all kinds of products and services.
Ultimately, people start making stuff themselves. Or, they “co-create”
stuff with organizations they like. Publishing, access to knowledge,
actually making or producing stuff, thanks to 3D printers, is not for
the happy few anymore.

Outsiders and established market players fail to notice this and are
in danger of missing the boat. There are endless forms of collaboration.
There are project groups and knowledge-based groups, but there are also
groups with a commercial goal, who, as a group, buy or sell their
(group) services. Informal social networks of connected people are our
future powerhouses, or rather, power sources. Some already are! As a
government, entrepreneur, service provider, or manufacturer, it is
paramount to enter into this world. And not to fight it. In principle,
it’s never too late, but remember that developments in our Mesh move
faster than you are used to, so, no longer wait to board your train!

By Ronald van den Hoff Author of Society 3.0 

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