Why Being “Less Bad” Is No Good by William McDonough & Michael Braungart - The Globalist

Why Being “Less Bad” Is No Good by William McDonough & Michael Braungart - The Globalist


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Globalist Bookshelf > Global Environment
Why Being “Less Bad” Is No Good
 

By William McDonough & Michael Braungart | Monday, June 21, 2010
 
Traditional modes of manufacturing such as Henry Ford’s assembly line are no longer beneficial to human and ecological health. In order to ensure the welfare of future generations, it is necessary to change the current strategies manufacturers are using, argue William McDonough and Michael Braungart in this excerpt from their book "Cradle to Cradle."

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