Thursday, February 7, 2013

How not to Crowdsource! The End of Google's

Great article in
 How Not to Crowdsource: The End of Google's
One of the greatest crowdsourcing fails since the term was coined became official just a few days ago. Most people have never heard of, but they've probably heard of the company that  half-heartedly ran the crowdsourced contest platform for less than a year before giving up on it -- Google.
Today, is officially dead. After initially announcing the discontinuation of the product last summer, it finally went offline on January 31.
- Google's Project Glass and Ingress: Really About Crowdsourcing More Data?
- Google Crowdsources Maps of North Korea, Gulags Included

The story of is a case of an ambitious vision unrealized and a platform and a community essentially left to rot at the hands of corporate neglect. Here's how Google explained the platform when it launched in the middle of 2011:
It's a place where you can win real cash prizes by coming up with the best ideas to help others out. People create contests on with real money bounlties for anything they need, ranging from advice for the perfect weekend getaway, ideas for a best man's speech, to a plan for losing weight for summer.
At the time, Google also said its long term vision for was to create something similar to the X Prize Foundation, which puts up big money to encourage the crowd to solve big problems. But what became during its very short life was a home for scammers and a (rarely noticed, but very real nonetheless) black-eye for Google and the entire crowdsourcing movement. is one of the very few platforms that we here at received multiple complaints about from readers. Reports of fraudulent contests, shill entries and other kinds of nastiness also permeate a number of online forums.
Google appears to have made an effort to intervene in some cases of fraud, but without any clear resolution to the complaints. Just like itself, even the most widely flagged instances of fraud (like the notorious Gourth Bags contest), ever garnered much attention. was the only legacy product of Google's 2010 acquisition of social gaming company Slide that wasn't axed shortly after the search giant bought the small company for a few hundred million dollars. Google quietly launched in mid-2011 and then seemed to forget about it.
The crowd has demonstarted time and time again its capability to police itself, but for the system to work, it's important that there be a little bit of adult supervision, usually in the form of a platform that lays down the ground rules and then enforces them.
When those rules aren't strong enough, or your platform operator is too busy buying Motorola and battling Apple to enforce them, you get
Meanwhile, the bounty or prize-based model is alive and well. Bounty IT and BusinessLeads are just two examples of platforms that are pulling it off better than Google did. Hopefully neither of them get bought out by a quarter-trillion dollar company and thrown into the digital compost heap.

Google could learn a lot from Peter the founder of the X prize if you are mission driven NEVER GIVE UP! what did they do wrong? Or do you realy think that they give up on all the great ideas because they are not mission driven...thank you for making a difference i also retweeted Crowdsourcing Takes Center Stage in Businesses … #innovation @ClintBoulton

Peter Diamandis hopes to help large corporations shake off any anti-crowdsourcing sentiment. In March, the Singularity University Mr. Diamandis co-founded to educate business leaders about emerging technologies will host a program to teach senior executives from Google, PepsiCo, The Dow Chemical Co. and other companies on how crowdsourcing is changing the dynamics of business. “Companies are changing how they create their content, their workforces, and produce their products,” Peter Diamandis could give the power to realy CHANGE THE WORLD! 

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