Tuesday, June 7, 2011

What is Katerva? Katerva

What is Katerva?

“Be the change you want to see in the world.”
– Mahatma Gandhi

Katerva is a charity organization registered out of the United Kingdom which delivers the Katerva Awards—the pinnacle of global sustainability recognition. Through its website, visitors can read various news and opinions about all things at the intersection of sustainability and innovation and learn about the ideas and programs nominated for the Katerva Awards.

The name Katerva (Ca-tair-vah) comes from the Latin word Caterva—meaning “crowd.” We hope to utilize the the global community to find, refine, and broadcast solutions to the world’s greatest problems.

It is our goal to locate, award, and assist those ideas by which we will live sustainably with the planet inside the next 40 years. We are looking for true game changers–the kind that immeasurably shift the way business, consumption, lifestyle, and efficiency work at a global level.

Radical innovation, global cooperation, and absolute optimism
make up the cornerstones of Katerva.

Katerva operates based on the following principles.

Those ideas by which we will live sustainably with the planet over the next century should be cultivated, refined, and replicated quickly. Katerva hopes to offer visibility, intelligence, financial support, and general assistance to the very best sustainability-related ideas and programs.

Change measured in single- and double-digit percentiles will not fix the planet’s most wicked problems. Katerva is looking for game-changing ideas—the kind that immeasurably shift the way business, consumption, lifestyle, and efficiency work at a global level.

The wisdom and passion of crowds, when properly amplified and organized, can make necessary global change happen very quickly. Katerva hopes to inspire brainstorming and problem-solving at a global level through the use of social networks and the innovative new tools of change now available to the world.

Katerva is designed to be an organization of action and optimism. We believe in and look for ideas that can make a difference today and tomorrow rather than someday. We believe in a positive view of the our future. We believe in the power of human ingenuity and we would like to celebrate it in all its forms.

We need the world. The world needs us.
Read more about the Katerva Awards here.

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