Tuesday, January 14, 2014

The most sustainable booth at the Vakantiebeurs in UTRECHT Kudos to Ed and his Team!

Visit Edventure

You don't find many people at the Vakantiebeurs in Utrecht who think about a sustainable future for their industry! 99% is still in Business as usual mode that includes the management of the Vakantiebeurs! They had a great CHANCE to change the concept of the Vakantiebeurs and make it a lot more sustainable! Tradeshows should lead the industry when it comes to accelerating the Change towards sustainability!  Take a look at the ISPO in Munich and you see what i mean! Messe Munich is the most sustainable Fairground in the world..and a true leader when it comes to sustainability!

The ANVR congress today is about CHANGE TOURISM! 
Will keep you informed about the Strategy for a sustainable FUTURE for this not very sustainable industry!   And introduce you to great thoughtleaders in the next few days!

Like Autostadt in Germany or Deutsche Bahn! Germany is a world leader when it comes to sustainability!  Holland could learn a lot from their German friends! And even more from Switzerland the most competetive most innovative and most sustainable country in the world!