Why the future is yours Why the future is yours By Ashoka - Sep 03, 2013 This post was written by Paul Polman , CEO of Unilever who has set out an ambitious vision to double its size while reducing its overall environmental footprint and increasing its positive social impact. Paul recently joined the B Team , a Virgin Unite initiated not-for-profit formed of a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit. Every day, when watching the news, we see pictures of famine and floods, droughts and demonstrations, confronting us with the effects of increasing resource scarcity, climate change, food security, civil unrest and poverty. We see the increasing numbers of people left behind. Many wonder how on earth we are going to address all these challenges. They feel overwhelming and not a little confusing. We should not lose sight of the fact that there is als