Using Facebook for crowdfunding « crowdfunduk
Using Facebook for crowdfunding « crowdfunduk Using Facebook for Crowdfunding Converting likes into donations Research has shown that crowdfunding donors become aware of projects mainly through electronic word of mouth and social media such as Facebook, Twitter and specialised blogs as well as the press. For an average $10k project on Kickstarter if you have 10 FB friends – your campaign has a 9% of success 100 FB Friends – it is 20% success 1,000 FB friends – it is 40% of success ( AppsBlogger post on Kickstarter and Facebook ) “ You can’t use Kickstarter to build audience, you need to have some followers before launching the project” . (Kickstarter campaigner) It is not really the number of ”likes” your page has. The number of “likes” is evidence of how well connected you are and the level of engagement you have with your social networks. Early likes are going to be your close social networks. Growing the number of people who like your Facebook page should lead