Friday, November 30, 2012

Using Facebook for crowdfunding « crowdfunduk

Using Facebook for crowdfunding « crowdfunduk

Using Facebook for Crowdfunding

Converting likes into donations

Research has shown that crowdfunding donors become aware of projects mainly through electronic word of mouth and social media such as Facebook, Twitter and specialised blogs as well as the press.
For an average $10k project on Kickstarter if you have
10 FB friends – your campaign has a 9% of success
100 FB Friends – it is 20% success
1,000 FB friends – it is 40% of success
(AppsBlogger post on Kickstarter and Facebook)
 You can’t use Kickstarter to build audience, you need to have some followers before launching the project”. (Kickstarter campaigner)
 It is not really the number of ”likes” your page has. The number of “likes”  is evidence of how well connected you are and the level of engagement you have with your social networks. Early likes are going to be your close social networks. Growing the number of people who like your Facebook page should   lead some to your campaign page and hopefully to donations
A lot of organisations are put off using social media because it is new to their marketing strategy (if they have one) and they cannot see the ROI.
Social media is not a meaningful sales driver. 48% percent of consumers report that social media posts are a great way to discover new products, brands, trends, or retailers. However less than 1% of transactions (sales) could be traced back to links on social media. Forrester Report  into social media marketing
 “I got one person from Kickstarter’s search feature. Almost everyone else came from Facebook, with a few from Twitter and a handful of unknown sources”. (Kickstarter campaigner). 
Facebook, as with other social media, is about conversation not sales. It is about engaging with your audience. During your Facebook campaign, make sure you pay close attention to your audience. Focus on posting interesting content, answer questions, ask them questions and find out everything you can in a meaningful way. 
 

Tips from the world of business marketing for crowdfunding

Sales advice is – Offer special promo codes to receive discount offers
Crowdfunders can highlight the rewards on offer and post up new rewards for Facebook fans.
Sales advice is -  Invite your customers to a webinar
Crowdfunders can do the same – or to an offline event or meeting where fans can meet the  project campaigners and get involved

Other simple ideas to share your story and campaign

Ask your Facebook readers to
  • sign up to your email list
  • subscribe to your blog
  • share your fan page with their friends
Advanced design tips
Put up a “like gate” – a reader must “like” to see some content – this show projects in development or give a sample if music, the film or an interview.
Use all parts of the new Facebook interface to promote your campaign. For instance, you can display your latest reward in the ‘profile picture’. You can also add links to your campaign page in the ‘Info’ section.

You can get tips on design here are a few

10 fresh designs for Facebook
Tips for designing and coding a custom Facebook page
10 tips for Facebook business pages

Tuesday, November 13, 2012

Stef Kranendijk about Cradle to Cradle!

Stef Kranendijk speaking at BITC's Responsible Business Convention 2012 - YouTube

Stef Kranendijk the CEO of Desso is a great Cradle to Cradle ambassador! Very inspiring for all business leaders!  His company is doing GREAT with the Cradle to Cradle strategy!

Monday, November 12, 2012

Bailout 'Of the People, By the People' Exposes Bankers' Greed | Common Dreams

Bailout 'Of the People, By the People' Exposes Bankers' Greed | Common Dreams

A coalition of activists looking to build popular resistance to predatory lending kicked off a new initiative, The Rolling Jubilee, to challenge the status quo of debt collection by purchasing distressed debts and then—rather than collecting on it—wiping the slate clean.
The Rolling Jubilee telethon will air Thursday, November 15 and can be live streamed on rollingjubilee.org The Occupy offshoot, Strike Debt, will hold a telethon and variety show called "The People's Bailout" in New York on Nov. 15 to raise money for the cause. For pennies on the dollar ($32 for every $1), individuals or companies can buy distressed debt—including student loans and outstanding medical bills—from lenders if the borrower is either behind their payments or in default. Whereas traditional debt collectors then hound the debtor to pay up, the Rolling Jubilee is bunking the system by erasing the debt and, therefore, liberating the debtor.
Rolling Jubilee, whose website went live on Monday, has already raised over $87,000 to abolish $1.7 million worth of debt. According to writer and Jubilee organizer David Rees, the group has already performed a test run on the debt market by spending $500 on distressed debt, buying $14,000 worth of outstanding loans and pardoning the debtors.
Their stated goal is to raise $50,000 to buy up (and eliminate) $1 million worth of debt, focusing primarily on communities hardest hit by the recession. However, what makes the campaign especially clever is the inevitable exposure of lenders who may refuse to participate. As Charles Eisenstein writes in The Guardian:
If the lenders block debt cancellation even when it comes at no cost to themselves (as they would have sold it at the same price to a collection agency), they appear as a bunch of greedy, vindictive Scrooges.
The problem of unpayable debts bedevils every corner of our financial system – public, corporate, and personal. So far, the response of the monetary and fiscal authorities to nearly every financial crisis has been to bail out the creditors but not the debtors.
The Rolling Jubilee brings a different kind of solution into the public consciousness. The next time a systemic crisis breaks, central banks can rescue the banking system by once again buying the delinquent loans – and then cancel them or reduce the amount borrowers owe.
A video produced by Strike Debt to promote the scheme, declares: "We bailed-out the banks and in return they turned their backs on us. We don't owe them anything, we owe each other everything. It's time for a bail-out of the people, by the people."

Why Occupy's plan to cancel consumer debts is money well spent | Charles Eisenstein | Comment is free | guardian.co.uk

Why Occupy's plan to cancel consumer debts is money well spent | Charles Eisenstein | Comment is free | guardian.co.uk

Why Occupy's plan to cancel consumer debts is money well spent

Occupy's Rolling Jubilee idea transcends politics and will be difficult for lenders to oppose
'Occupy Wall Street' Protest, Zuccotti Park, New York
The 'Rolling Jubilee' debt relief plan has re-energised the Occupy movement. Photograph: KeystoneUSA-ZUMA/Rex Features
A new initiative is re-energising the Occupy movement. Called the Rolling Jubilee, it is a plan to use money from donations to buy distressed consumer debt from lenders at a marked down price, just as debt collection agencies normally would. But instead of hounding debtors for payments, it will simply cancel the debts. The hope is that the liberated debtors will themselves contribute to the fund, "rolling" the jubilee forward.
The Rolling Jubilee is a genius move for several reasons. First, debt relief is a transpartisan message that eludes conventional political categorisation. As such, it returns Occupy to its origins as an advocate for the wellbeing of ordinary people, neither leftwing nor rightwing. The Rolling Jubilee says, non-threateningly, "We just want to help people in this unfair system."
But despite its non-threatening appearance, the Rolling Jubilee has significant transformative potential. Two pillars uphold the present debt regime: the moral legitimacy of debt in society's eyes, ie, the idea that a person "should" pay back what he owes; and the coercive mechanisms that enforce repayment, such as harassment, seizure of assets, garnishment of wages, denial of employment or housing, and even imprisonment. The Rolling Jubilee erodes both. It destigmatises debt by saying, "we're all in this together, we believe your situation is unfair, not shameful, so we're going to help you out". And it lessens the severity of the consequences of default. If defaulting means you might get bailed out, why keep paying?
For this reason, we might expect lenders to balk at co-operating with the Rolling Jubilee, perhaps by refusing to sell loans to anyone who doesn't agree to seek collection. So here is a third reason why the idea is so brilliant: if the lenders block debt cancellation even when it comes at no cost to themselves (as they would have sold it at the same price to a collection agency), they appear as a bunch of greedy, vindictive Scrooges. Given their current vulnerability, banks might not want to incite hostility by preventing people from helping each other out.
Accordingly, it is important that the Jubilee organisers continue to frame it in precisely that way: people helping each other out of hardship. Yes, they might understand that its political significance runs deeper, but if they portray it as a political ploy then it will be met as such by the banks or other authorities. Public opinion might also not be as sympathetic.
This also goes for the way the organisers portray it to themselves. In a political system that is lost in a maelstrom of hype, spin and messaging, we crave authenticity in others and in ourselves. Let the Rolling Jubilee stay grounded in the simple goal of freeing people from debt. The political effect will be greater, not less, when it comes from a place of sincerity.
The Rolling Jubilee could influence economic policy as a model for a very different kind of bailout in response to the next financial crisis. The problem of unpayable debts bedevils every corner of our financial system – public, corporate, and personal. So far, the response of the monetary and fiscal authorities to nearly every financial crisis has been to bail out the creditors but not the debtors. Governments and central banks purchase all kinds of shoddy loans from the private sector, but rather than reduce interest or principal on those loans, they merely become the new creditor. The underwater homeowner, the indebted university graduate, the laid-off worker juggling credit cards ... they get no relief at all.
The Rolling Jubilee brings a different kind of solution into the public consciousness. The next time a systemic crisis breaks, central banks can rescue the banking system by once again buying the delinquent loans – and then cancel them or reduce the amount borrowers owe. Central banks, with their unlimited capacity to print money, have the power to do this at no cost to the taxpayer. The result would be a release of pent-up consumer purchasing power that had been stuck in debt service. Rising demand would fuel employment, wages, and a broad-based economic expansion.
Would this solution be inflationary? Yes. But a little inflation isn't necessarily a bad thing, as long as wages rise as fast as prices. Then it is an equalizer of wealth, as the relative value of hoarded wealth shrinks.
Debt cancellation, whether a "people's bailout" or government policy, is only part of the solution to our economic woes. Deep systemic reforms are necessary, especially given the reality that we are operating a growth-dependent system on a finite planet. But right now, debt is the issue staring us in the face. As always, the most innovative solutions rise from the margins. The Rolling Jubilee may be showing us a glimpse of what is to come.

Thursday, November 8, 2012

Ernst Gugler & Reinhard Herok: Haus der Zukunft – Zukunftslaboratorium

Ernst Gugler & Reinhard Herok: Haus der Zukunft – Showroom & Zukunftslaboratorium


10. 10. 2012 |
SchumBeta | SchumBeta *Wien 11/2012 - Sessions

Ernst Gugler & Reinhard Herok: Haus der Zukunft – Showroom & Zukunftslaboratorium


 
Session 18: Zehn Jahre nach dem Einzug in das preisgekrönte Öko-Firmengebäude in Pielach brütet gugler* über einem neuen Erweiterungsprojekt. Ein Haus, das Raum schafft für eine nachhaltige Entwicklung und zugleich neue Maßstäbe für eine zukunftsfähige Architektur setzt.
Ein Ort der Kreativität, Innovation und Kontemplation gleichermaßen Platz gibt.
Das ist die Vision. Und mit Hilfe vieler heller Köpfe und fleißiger Hände wird diese in den nächsten Monaten immer konkretere Formen annehmen.
Mehrwert für Teilnehmende:
Wir werden ganz offen über Chancen, Probleme und Kooperationsmöglichkeiten sprechen. Eingehen werden wir vor allem auf Folgendes:
  • Wie ein lebendiges Best-Practice-Beispiel, ein nachhaltiger Showroom lädt das Haus Innovationen von außen zur Beteiligung ein. Produkte, Leistungen, Ideen von Partnern finden ihren (gebührend dokumentierten) Platz und sorgen für ein Klima spürbarer Evolution. Das Haus ist zugleich Ausstellungsraum wie Zukunftslaboratorium.
  • Die Reibungsflächen des Hauses sollen ebenso offen zu Tage treten. Das Haus verdrängt zum einen landwirtschaftliche Kulturfläche, ermöglicht zugleich neue Formen wie Permakultur, lässt die Natur ganz nah herankommen. Es konfrontiert fiebrige Kreation und kontemplativen Rückzug. Es verbindet effiziente Produktion und widerständigen Wissenserwerb. Es symbolisiert betriebswirtschaftlichen Erfolg und Gemeinwohlorientierung.
Sessiontyp: Ein Projekt / Startup präsentieren
Kategorie: Gesellschaft & Wirtschaft
Schlagworte: BestPractice, Zukunft, Chancen
Reinhard Herok, Marketingleitung bei gugler*
Standort: Wien, Österreich
Mehr über Reinhard: Beruflich ist Reinhard Herok für die Entwicklung von Marketing- und Werbekonzepten und Strategieentwicklung zustündig. Er sorgt für Lebendigkeit und Differenzierung in der Markenwelt und führt unternehmerische Visionen zu konkreten Umsetzungen…. Was ihm wichtig ist: allen voran seine Frau Doris … aber auch permanente Weiterbildung, Auseinandersetzung mit den positiven und negativen Entwicklungen in unserer Welt, die Förderung von nachhaltiger Wirtschaft.
Reinhard gestaltet eine der Sessions auf der SchumBeta Open Space Konferenz mit Fokus “Nachhaltigkeit als Motor für Innovation und eine bessere Zukunft für alle“. Die Konferenz findet am 10. & 11. November 2012 in Wien statt.

Sunday, November 4, 2012

Thursday, November 1, 2012

Pledge to Protect the Planet that Provides | 2012 | - Conservation International

Pledge to Protect the Planet that Provides | 2012 | - Conservation International




Protect the planet that provides

Take the Pledge

I recognize that I need nature.

I recognize that nature gives me the air I breathe, the food I eat, the water I drink and much, much more.

I recognize that without people like me who raise our voices to protect the planet, we’ll continue to take more from nature than nature can give.

I’m going to help turn the tide.

I pledge to protect the planet that provides.

And I pledge to spread this message to my friends, family and neighbors — so they, too, can understand and appreciate nature’s value.

Rebelmouse