Using Facebook for Crowdfunding
Converting likes into donations
10 FB friends – your campaign has a 9% of success
100 FB Friends – it is 20% success
1,000 FB friends – it is 40% of success
(AppsBlogger post on Kickstarter and Facebook)
A lot of organisations are put off using social media because it is new to their marketing strategy (if they have one) and they cannot see the ROI.
Social media is not a meaningful sales driver. 48% percent of consumers report that social media posts are a great way to discover new products, brands, trends, or retailers. However less than 1% of transactions (sales) could be traced back to links on social media. Forrester Report into social media marketing
Tips from the world of business marketing for crowdfundingSales advice is – Offer special promo codes to receive discount offers
Crowdfunders can highlight the rewards on offer and post up new rewards for Facebook fans.
Sales advice is - Invite your customers to a webinar
Crowdfunders can do the same – or to an offline event or meeting where fans can meet the project campaigners and get involved
Other simple ideas to share your story and campaignAsk your Facebook readers to
- sign up to your email list
- subscribe to your blog
- share your fan page with their friends
Put up a “like gate” – a reader must “like” to see some content – this show projects in development or give a sample if music, the film or an interview.
Use all parts of the new Facebook interface to promote your campaign. For instance, you can display your latest reward in the ‘profile picture’. You can also add links to your campaign page in the ‘Info’ section.
You can get tips on design here are a few10 fresh designs for Facebook
Tips for designing and coding a custom Facebook page
10 tips for Facebook business pages